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Our founding team’s experience

We know what happens
behind the quote.

Our founding team has worked in pet insurance technology since 2016, building for the US market across consumer journeys, insurer integrations and publisher distribution.

An older border terrier beside yellow walking boots

Publishers and platforms our founding team has delivered for

USA Today
Business Insider
U.S. News
Forbes Advisor
ConsumerAffairs
Fox Money
Wall Street Journal
NerdWallet
Yeti Compare

Experience that’s useful
when it gets complicated.

A recognisable brand on the front is only one part of a successful comparison proposition.

Customer journeys
Questions, quote flows, comparison results and the hand-off to purchase. Understanding how design and engineering affect each other.
Publisher propositions
White-label journeys, brand implementation, tracking and distribution. Connecting editorial context with a commercial destination.
Insurer integration
Provider data requirements, quote responses and the systems that sit beneath a consistent customer experience.
Reporting & improvement
Attribution, conversion analysis and the ongoing work of finding where a journey can be clearer or more effective.

We know pet insurance.
And the people behind it.

Insurer and partner experience from our founding team’s work in pet insurance distribution.

Trupanion
Pets Best
Embrace
Petplan
Spot
PetSmart
Fetch
Healthy Paws
Pumpkin
ASPCA Pet Health Insurance
Prudent Pet
Lemonade
MetLife Pet
Nationwide Pet
Figo
Hartville
Wagmo
ManyPets
24PetWatch
Crum & Forster

Tell us where
your journey gets difficult.

Brand, integration, distribution or conversion—we can start with the part that matters most to your team.

Let’s talk