Our founding team’s story · Since 2011
We didn’t start
with an engine.
Our founding team’s story began with Big Yeti Media. Their pet insurance work took them into the US market. Now they’re bringing that experience to Yeti Engines, a new UK company.
Every Yeti starts somewhere.
For our founding team, it was Big Yeti Media in 2011. A digital business, years before a pet insurance engine became the focus of this story.
That background still matters. We approach a product as something to be designed, built and improved throughout its life.
The “Engines” part comes later. Quite a bit later.
And then it got
a little furrier.
Our founding team’s work in pet insurance began in 2016. Building for the US market drew them into the whole journey: the questions people answer, the policies they compare and the connections that make a quote possible.
A simple question on screen can have a lot of engineering behind it. Different insurers, different products, different systems. Making all of that feel straightforward became a specialism.
The closer the team got to the detail,
the more it mattered.
2017 · A shorter introduction
Simply Yeti.
In 2017, Big Yeti Media became known simply as Yeti. The name got shorter. Our founding team’s experience in pet insurance kept growing.
Fewer words on the door. Plenty going on behind it.The US years
Behind the brands.
Inside the detail.
Over the years that followed, our founding team built pet insurance technology for the US market, including white-label comparison journeys for major publishers. The work reached from the first click to the systems behind the quote.
- The customer journey
- Questions that make sense. Comparison results people can navigate. A clear route through to an insurer.
- The insurer connections
- Integrations that bring different insurer systems and product information into one comparison experience.
- The publisher launch
- Branded journeys that fit the publisher, with tracking and attribution to understand where business comes from.
- The work after launch
- Reporting, testing and conversion improvements. Learning where people get stuck, then making the experience better.
A publisher sees its brand.
A pet owner sees their options.
We know what it takes to connect the two.
Publishers and platforms our founding team has delivered for
The reason behind the work
Clearer choices.
For the pets we love.
Our mission is to help pet owners find and understand their insurance options, so they can make informed choices for their pet and their circumstances.
A comparison journey is more than a set of forms and prices. It sits between a person who wants to look after their pet and an insurer that can help them do it.
Our job is to make that connection work better—for the customer, the publisher and the insurer.
Explore our missionBe part of
the next chapter.
Tell us about your audience, your products or the journey you want to build. We’ll start there.
Let’s have a conversationour team