Embedded comparison widgets
A good next step.
Right where
they’re reading.
Give relevant pet content a route into insurance comparison. An embedded starting point can connect an article, review or guide to a fuller customer journey.
Make it belong
on the page.
Placement should serve the reader and the publication.
- Relevant content
- Choose the categories and page types where insurance comparison is a useful continuation of the content.
- A considered integration
- Work through responsive layouts, page performance, content management and how the widget is maintained.
- A clear commercial relationship
- Present partner identity and disclosures consistently with the approved proposition.
- A measurable contribution
- Agree placement identifiers and journey events so the team can understand which contexts create useful engagement.
Regulatory framework
An insurance journey.
With the responsibilities mapped out.
An embedded widget connects your content to a specialist comparison service, with the insurance provider and customer handover made clear.
Yeti Engines Ltd is an Appointed Representative of Innovative Risk Labs Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 609155).
Where the widget or surrounding insurance-related content constitutes a financial promotion, it must be reviewed and approved by Innovative Risk Labs Ltd before publication. Ordinary pet editorial does not require IRL approval merely because a Yeti widget appears on the page, provided the editorial itself does not constitute an insurance financial promotion.
The publisher’s activities and regulatory status are agreed before launch; using a widget does not itself determine the regulatory position.
Discuss the right arrangement for your businessA few useful answers.
Is the full comparison journey inside the widget?
That depends on the implementation. We can scope an embedded starting point or a deeper embedded experience. The initial action and where the user continues are agreed before launch.
Will it work with our CMS?
We review the CMS, security restrictions, page templates and release process before confirming integration. We do not assume one installation method fits every publisher.
Can we trial it on a small set of pages?
Yes, a controlled placement is a sensible way to evaluate the proposition. We agree the audience, success measures and review period together.
Have a page in mind?
Show us where pet insurance could be useful to your readers.